Employment Branding and Talent Analytics Manager

Date Opened: May 20, 2019

Location: Northbrook, IL, US

Company: Allstate Insurance Company

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

Job Description

Allstate’s Talent Acquisition organization develops, directs, plans, and evaluates the external recruitment and internal mobility programs to satisfy the organization's talent needs. The Talent Acquisition team has a direct working relationship across all business areas and provides consulting services related to sourcing, research, marketing, recruiting, talent screening, interview management and recommendations to meet business area hiring goals. Talent Acquisition interprets internal or external business needs and recommends best practices.


Within Talent Acquisition, the Strategy & Transformation team is responsible for partnering with senior leadership across the enterprise to develop Talent Acquisition’s technology strategy, provides external labor market analytics and create a premier employment brand that enables the organization to attract and hire the best talent.

Allstate is seeking an innovative and resourceful leader who can define and increase our prominence as an employer of choice through multi-faceted strategic initiatives with a focus on attracting STEM talent.


In this role, you would be leading Allstate’s Employment Branding & Marketing team and Labor Market Analytics team. Your goal would be to continue to elevate the impact these functions have on Allstate’s ability to attract and hire the best talent. Traditionally, these teams have served as a support resource to the internal Talent Acquisition organization at a requisition level. To have the greatest impact we are looking to bring in a leader that can develop and execute a strategy that enables our recruiters and sourcers, through tools and training, to manage requisition level needs and shift the team’s capacity to focus on larger strategic branding and talent research needs for the enterprise.


A successful candidate will be results driven with demonstrated ability to be a systems thinker, strategic thought partner and build relationships across a large organization including c-suite executives.

Key Responsibilities

  • Oversees strategic direction and design of Allstate’s employment brand and talent research functions
  • Deepen the organization’s understanding of the importance of a strong employment brand and its close connection / reliance / impact on the customer value proposition (CVP) and Allstate’s reputation as both an employer and insurance provider.
  • Leverage internal and external research to strategize, design and guide the implementation/operation of segmented employment brand program launches that ensure positive client experience, long-term ROI, and high-quality candidate pipelines
  • Identifies opportunities and manages research projects affecting recruiting strategies
  • Serve as a SME to HR and Business leadership on talent market conditions and trends
  • Decide, manage and allocate budget for vendors and spend (i.e. Monster, CareerBuilder, LinkedIn, Agencies)
  • Leverage data to make decisions and prioritize action across a broad set of demands
  • Provides operational and tactical support to team members
  • Serves as liaison for branding and research services developing key relationships in Talent Acquisition and enterprise-wide
  • Responsible for the promotion of a knowledge sharing culture within the organization and setting up a framework for gathering knowledge
  • Provide leadership and develop talent within the Research and Branding teams; set framework, environment and opportunities for team members to develop their knowledge, skills and abilities
  • Build and maintain effective relationships internally and externally
  • Ensure the Allstate employment brand is defined and in alignment with the business vision for the Business Partner’s area of responsibility and the unique needs of that area


Leadership Accountabilities

  • Responsible for the day-to-day leadership of branding and research consultants
  • Provide regular and ongoing performance feedback, coaching and support in problem solving with clients, candidates, team members, etc. to achieve recruiting outcomes
  • Provide regular coaching and support on career development and aspirations 
  • Complete annual performance management process
  • Recommend performance ratings and compensation changes

Job Qualifications

  • Bachelor’s Degree
  • 3-5 years of experience in talent market research, management of other researcher’s a plus; full-cycle recruiting experience also a plus
  • 3-5 years of experience in recruitment marketing or employment brand management
  • Ability to implement large, complex employment branding/talent attraction programs
  • Ability to establish, manage and leverage relationships with internal and external partners
  • Strategic thinking and problem solving
  • Excellent management and people development skills, ability to inspire, and engage team members and influence outcomes with leaders
  • Analytical skills – ability to leverage data to drive recommendations and decisions
  • Advanced project management skills
  • Ability to develop & deliver effective presentations and demonstrate consultative facilitation and presentation skills
  • Professional with advanced organizational, communication and leadership skills
  • Advanced knowledge of professional standards and trends within the HR industry
  • Advanced knowledge of the Microsoft Suite of business software, including Excel
  • Advanced time management skills including ability to handle multiple projects, prioritize and organize
  • Advanced business writing skills

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. 

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It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

Nearest Major Market: Chicago