Arity - Marketing Analytics Lead

Date Opened: May 9, 2023

Location: Remote, Remote, US

Company: Allstate Insurance Company

Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.


At the heart of that mission are the people that work here—the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.


That’s because at Arity, we believe work and life shouldn’t be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don’t just want you to see yourself here. We want you to be yourself here.

The Team:

The Product Marketing & Demand Generation team creates and executes full-funnel, B2B marketing campaigns that drive awareness and consideration for Arity and our products. Working across all lines of business, the team is responsible for driving connections with prospects and customers at every stage of the journey, across various mediums and channels.

The Role:

We are searching for a resourceful, Arity - Marketing Analytics Lead coordinator to assist with marketing analytics and general support for digital marketing and demand generation activities. This role will include making sense of our marketing data, sharing out that data with the broader Marketing team and help set benchmarks for demand generation efforts. In addition, this person will be responsible for our paid advertising and budget. Given our team works across all the Arity verticals, the ideal candidate will have the desire to learn additional areas of demand generation but will own marketing analytics and paid advertising.

Key Responsibilities:

  • Develop and implement paid and display advertising campaigns
  • Oversee and develop reporting from our various demand generation channels including Google Analytics, Demandbase, paid advertising, etc.
  • Document and share out all demand generation analytics to different departments and senior leadership
  • Establish team KPIs and define successes for demand generation efforts
  • Provide practical solutions to optimize campaigns to achieve ROI
  • Work with the content manager to implement SEO strategy
  • Work with product marketing to develop demand generation strategy for all Arity verticals


  • 3-5 years of experience in marketing analytics
  • Experience managing paid advertising campaigns (Google, LinkedIn, Bing, etc.)
  • Strong project management skills
  • Analytical mindset and ability to review demand generation statistics to drive improvements
  • Experience with Salesforce or another CRM platform is preferred
  • Excellent verbal and written communications skills
  • Enjoys working across multiple departments and products
  • Ability to learn-as-you-go with new tools and projects
  • Ability to multitask and stay organized with a wide variety of tasks
  • Proficiency with MS Office (PowerPoint, Excel, Outlook)
  • Ability to work with a strong level of independence on new or unfamiliar projects


Compensation offered for this role is $68,500.00-$121,375.00 per year and is based on experience and qualifications.


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

That’s the day-to-day, now let’s talk about the rest of it. As we mentioned, Arity was founded by The Allstate Corporation. But you’ll be working for—and at—Arity. It’s the best of both worlds. You’ll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. That’s more than just free breakfasts and brain breaks. It’s a culture that encourages you to be you.

Sound like a fit? Apply now! We can’t wait to meet you. Instagram Twitter LinkedIn

Allstate generally does not sponsor individuals for employment-based visas for this position.

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