Arity - Product Marketing Senior Manager

Date Opened: Aug 10, 2022

Location: Remote, Remote, US

Company: Allstate Insurance Company

Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.


At the heart of that mission are the people that work here—the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.


That’s because at Arity, we believe work and life shouldn’t be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don’t just want you to see yourself here. We want you to be yourself here.


Job Summary:

The purpose of the Product Marketing team at Arity is to lead the strategy, positioning, planning and development of B2B marketing strategies. These go-to-market strategies will drive product awareness, consideration, choice and loyalty to achieve short-term revenue targets while optimizing long-term profitability. This group is a core partner to the Product, Engineering, Design, Data, Sales, and Customer Success teams to drive adoption of Arity products in market. They collaborate with the Brand and Sales Enablement Marketing team to deliver tactical marketing initiatives to the market.

We are looking for a seasoned Product Marketing Senior Manager, who will help shape the company’s voice, narrative, communications and external profile. As the Product Marketing Senior Manager for Insurance, you will provide in-depth customer and market knowledge that drives the Arity business and portfolio strategies to B2B customers. You will be responsible and accountable for market analysis and contribute to product positioning and communications, product adoption, revenue growth, and new Arity product launches. You will lead cross-functional teams on complex project plans, direct staff/external agency partners, and influence business partners and strategies. The successful Director must possess a variety of competencies including advanced collaboration skills to achieve organizational buy-in both within and outside of Arity. This role requires a strategic thinker who is comfortable with ambiguity in the world of new product development. The ideal candidate has a passion for data and technology and how it can be used to create business outcomes for insurance companies, an innate ability to transform complex technical concepts into easy-to-understand messaging and materials, and the ability to build and improve scalable mechanisms for managing our work. Comfort with and experience in telematics is a must.

Key Responsibilities:

  • Identify and define the market opportunities for Arity’s Insurance solutions including mapping customer segments, buyer personas with the propensity to buy and who will derive the greatest value.
  • Build and execute Arity’s marketing Insurance strategy for our client base. This will involve working with the senior leaders of our business, technology, and marketing organizations.
  • Act as the “voice of the customer” and provide a market & business perspective on value for product development teams 
  • Lead creation and refinement of differentiating product positioning, value propositions and/or concepts in conjunction with the Product Manager. Collaborate with Sales Engineering, Customer Success and UX Research teams to execute testing as appropriate. 
  • Build a content strategy and lead strategic development and integration of marketing/sales materials across platforms and programs such as sales sheets/demos, case studies, white papers, webinars, blog posts, emails, websites, social, event materials, etc.
  • Work closely with sales to develop compelling presentations and collateral designed to drive prospects through the sales funnel
  • Along with product, educate colleagues on product features and their benefits and how to present new products to prospects
  • Act as an external spokesperson at events and with media to promote our products; present work internally to leadership and other teams
  • Achieve results by creating a high-performance environment; manage, develop and direct staff, interns and marketing/advertising agency partners 


  • 15+ years of Product Marketing experience
  • 5+ recent experience working in B2B, preferably in Insurance, Telematics and/or other industry domain
  • Experience working in a fast-paced and highly cross-functional organization 
  • Familiarity with Salesforce, Pardot, DemandBase and/or similar Account Based Marketing tech stack tools
  • Advanced relationship, interpersonal and negotiation skills
  • Advanced strategic and analytical skills
  • Strong financial acumen
  • Strong understanding of the product go-to-market life cycle and a track record of launching products in agile product development environments
  • Advanced solution skills; flexible in times of change
  • Exceptional communication skills, both written and verbal; excellent ability in coaching others to write, copyedit and judge creative
  • Must be highly motivated, a passionate team player and provide a track record of successfully motivating teams
  • Strong technical acumen, particularly in the development of software that incorporate a diverse set of data inputs
  • Effectively lead and collaborate across boundaries to implement decisions and/or initiatives in an integrated manner
  • Proven relationship management and leadership skills combined with the ability to influence others; and
  • Strong people and thought leadership, and the ability to effectively mentor and coach others.
  • Bachelor’s degree required; MBA and/or Marketing-related undergraduate degree related field preferred

Compensation offered for this role is $119,700.00-$182,025.00 per year and is based on experience and qualifications.


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

That’s the day-to-day, now let’s talk about the rest of it. As we mentioned, Arity was founded by The Allstate Corporation. But you’ll be working for—and at—Arity. It’s the best of both worlds. You’ll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. That’s more than just free breakfasts and brain breaks. It’s a culture that encourages you to be you.

Sound like a fit? Apply now! We can’t wait to meet you. Instagram Twitter LinkedIn

Allstate generally does not sponsor individuals for employment-based visas for this position.

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