Growth Marketer, Engagement

Date Opened: Jul 5, 2019

Location: San Francisco, CA, US

Company: Allstate Insurance Company

Drift is a new car sharing platform focused on improving mobility and reducing the cost of car ownership. We give car owners a way to earn extra income from their idle cars and connect drivers with a convenient, affordable way to drive a car when they want.

Job Description

Drift Car Sharing is looking for a Growth Marketer that will lead engagement and be responsible for developing our cross-channel lifecycle marketing program end-to-end, leading engagement initiatives, and contributing to infrastructure to help us scale our marketing efforts.

This position plays a key role in the strategy, development, and execution of best-in-class lifecycle initiatives to achieve measurable results around engagement and acquisition KPIs. As the 2nd engagement hire, this individual will also have the chance to wear multiple hats and contribute to other programs.

Job Responsibilities

Build out our end-to-end customer communications touchpoints—across email, push/in-app/web notifications—for marketing, research, & transactional messaging, in partnership with Product, Engineering, & Creative

  • Own our email channel and act as the domain expert for all things email-related.

·       Help build our lifecycle marketing engine through extensive campaign testing to better understand our channels, targeting, and creative

·       Work with business teams to define the objectives that will drive the most meaningful impact to Drift and resources needed to execute them

·       Build marketing processes that improve operational efficiency and create greater visibility into plans, progress and results 

·       Own results by investigating problems and communicating progress to the larger organization

·       Contribute to tool implementation efforts

Job Qualifications

·       4 years’ minimum of email/lifecycle marketing, including direct experience managing cross-channel campaigns (email, push/in-app/web notifications & SMS)

·       Analytical marketer comfortable leveraging large data sets to identify insights and to drive strategy.

·       Aggressive experimenter who a/b tests their way towards measurable business results.

·       Excellent prioritization & project management skills with demonstrated ability to lead multiple projects and priorities

        Demonstrated ability to work in a matrixed environment with many cross-functional partners

·       Capable acting autonomously and collaboratively in ambiguous environments.

·       Creative problem solver comfortable operating in a fast environment

·       Strong communications skills and able to work with a wide range of groups and individuals

        Working knowledge of HTML, ESPs & QA tools

·       Familiarity with SQL and with data visualization tools such as Tableau, Looker or DataStudio

Drift - Marketing Manager, Engagement

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland